After living in Paris for over seven years, Phoebe BAI has deeply embraced the unique philosophy of this fashion capital. From earning a Master’s degree in Luxury Management and Marketing at EMLYON Business School to gaining extensive experience in procurement and e-commerce, she has developed a profound understanding of the European fashion landscape and discovered the remarkable charm of local niche brands.

Born from a passion for the French way of life, BAI PARIS focuses on handcrafted, artisanal creations from independent French designers. Phoebe BAI carefully curates pieces that stand the test of time—treasures worth collecting. With an emphasis on high-quality, conscious consumption, she aims to help style explorers build a distinctive, enduring wardrobe.

More than just a selection platform, BAI PARIS is an inspiring aesthetic space. Eachthoughtfully chosen piece offers a blend of quality and accessibility, becoming an essential companion in daily life. Drawing inspiration from Parisian craftsmanship, these works of art, rich in design and artistry, bring a touch of effortless French elegance to everyday moments —uncovering the beauty hidden in the ordinary.